Toledo Region Jobs

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency that offers national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLIO:

Located in Lima, Ohio, WLIO is proud to bring all four major networks—NBC, CBS, ABC, and FOX—under one roof. As a station serving the Midwest, we enjoy the beauty and variety of all four seasons while staying closely connected to the communities we serve.

WLIO offers applicants the opportunity to be part of a dynamic, collaborative team in a welcoming market where journalists and media professionals can make a meaningful impact.

Job Summary/Description:

Are you a digital dynamo who knows how to turn clicks into customers? Do you thrive on the thrill of the hunt—and the satisfaction of seeing your clients' businesses grow? We’re looking for a Multi-Media Sales Manager who lives and breathes digital strategy but understands the power of a multi-platform approach. At WLIO, we bring all four major networks (NBC, CBS, ABC, and FOX) under one roof, giving you an unmatched toolkit to help local businesses dominate the Lima market. If you’re ready to lead a team that’s as energetic as it is innovative, we want to talk to you.

As our Multi-Media Sales Manager specializing in Digital, you are the catalyst for growth in the Lima market. You aren't just managing a team; you are a digital evangelist, a strategic coach, and a consultative partner to our advertisers. You will lead the charge in growing our digital footprint by developing cutting-edge sales strategies across OTT, SEO, social, and web to ensure all budgets and goals are crushed. From overseeing pricing and inventory to mentoring our Multimedia Executives, you’ll own the digital lifecycle and foster a high-energy, winning culture that puts our clients first.

Duties/Responsibilities include, but are not limited to:

• Drive digital revenue: Lead the charge in growing our digital footprint by developing and executing cutting-edge sales strategies across OTT, SEO, social, and web to ensure all budgets and goals are met or exceeded.
• Coach for greatness: Provide ongoing digital training and subject-matter expertise to the sales team, helping them uncover new opportunities and close complex multi-platform deals.
• Craft winning solutions: Partner with local businesses to understand their unique challenges and build custom, integrated marketing campaigns—from programmatic to streaming—that deliver real ROI.
• Own the market: Oversee digital pricing, inventory management, and revenue forecasting in tandem with the Director of Sales to ensure WLIO remains the go-to destination for innovative advertising.
• Master the execution: Manage the lifecycle of digital campaigns from order entry to completion, ensuring every tag, tracking detail, and creative asset is perfectly aligned for success.
• Analyze and optimize: Translate campaign data into actionable insights and reporting, providing clients with the "real talk" and performance recommendations they need to stay ahead of the curve.
• Promote a winning culture: Foster a positive, high-energy environment where accountability and collaboration are the standard, not the exception.

Qualifications/Requirements:

• Digital Expertise: Minimum of two years of digital sales experience with a deep understanding of OTT, SEM, social, and programmatic advertising.
• Proven Leadership: Advanced leadership skills with a track record of achieving budgets and the ability to manage multiple tasks, deadlines, and—most importantly—people.
• Strategic Communication: Strong presentation experience and excellent written/verbal skills; you can take complex data and turn it into a compelling narrative for a business owner.
• Problem-Solving Prowess: The unique ability to translate client problems into digital opportunities, maintaining ownership of every challenge until it’s resolved.
• Technical Proficiency: Expert proficiency in PowerPoint, Excel, social media, and CRM/order-entry systems (experience with Engage is a major plus).
• Education: Bachelor’s degree in marketing, advertising, business, or a related field (or equivalent professional experience).
• The "Gray" Factor: A relentless sense of urgency, a collaborative spirit, and a passion for helping local businesses thrive in a digital-first world.

Why You'll Love It Here:

• Unmatched reach: With four major networks at your fingertips, you have the most powerful advertising platform in the region to play with.
• A collaborative culture: We’re a dynamic, welcoming team where your ideas aren't just heard—they're celebrated.
• Real community impact: You’ll be helping local businesses in Lima thrive, making a tangible difference in the place we call home.
• Innovation at scale: Gray Media is evolving on purpose, and you’ll be at the forefront of the future of media with access to the best tools in the industry.

Ready to lead the digital revolution in Lima? Let’s create something amazing together.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", " and upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WLIO-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.